Silicon Alley Insider's Benjamin Wayne warns that YouTube, which he calls a "monument to the sloughed-off detritus of our exponentially-exploding digital culture" is very likely, in the face of a projected 2009 loss of $470 billion, to die. Google, who bought the ridiculously popular video sharing site in 2006, for $1.65 billion has been desperately scrambling ever since to improve its ad revenues in an effort to cover the $711 billion it must fork out for operating costs. Wayne prophesies that unless YouTube cuts content which it cannot monetise, it is doomed. This would of course be anathema to YouTube's founding principle of sharing and free-for-all branding. For instance, where else could you find video of kids, posted by kids and probably filmed by kids, demonstrating how to smoke sweets? American "Smarties" are similar to those fizzy, chalky discs that can be bought here in a cellophane tube in an assortment of pastel shades. To "smoke" them children first crush them into a powder and then inhale the fine dust into their mouths. When exhaled it resembles cigarette smoke. Not surprisingly, the habit can cause laryngospasm and doctors warn that sugar that finds its way down the wrong pipe could cause infection.