When French pole vaulting champion Romain Mesnil lost his Nike sponsorship (the sports shoe giant cited The Crisis) he took his cause to the streets, au naturel. Armed with nothing but his trusty pole – the one he uses to vault with (most reports made lewd quips of the same ilk and I joined in, unabashed) – Mesnil bounds, in true olympian fashion, through the streets of Paris. The exposure, both figurative and literal, has won him plenty of interest mostly from viewers across the globe hoping that the pesky black censorship box will slip.  Mesnil's bid for sponsorships, up for auction on Ebay, reached over 16,000 euros (almost R200,000) by Tuesday this week with just under ten days left before it expires.