SolarWorks! designs and manufactures unique solar lighting and charging devices. The company is based in Delft, in The Netherlands and Johannesburg, South Africa.
SolarWorks! approached us in April 2014 to develop their corporate identity, branding guidelines, website, packaging, and various marketing tools. We began by redesigning their logo.
The SolarWorks! red is unmissable – a true reflection of their passion and enthusiasm for what they do.
Scroll down to see the range of marketing tools that Quba developed for SolarWorks! ...
IDENTITY, LOGO DESIGNThe new logo was developed in two stages. We initially used the existing blue, and a circular format, but a decision was taken to develop a second version without these restrictions. The logo became more linear, and red replaced blue. The slogan, “Power by Design”, was added to reflect their dedication to innovation and their belief that everyone has a right to well-designed, quality products. Branding specifications, and guidelines for its use were supplied in a mini brand book.
Once the logo was in place we set out to design the look-and-feel of the SolarWorks! product range. Product names were reviewed and a variety of product logos, stamps and labels was developed.
SolarWorks! stationery includes letterheads, business cards and email signatures.
Colours, fonts and graphic styles were chosen for the SolarWorks! powerpoint presentations, complete with animated intros.
We designed banners for expos and conferences during the different stages of the SolarWorks! brand development.
The signage we designed is displayed at the company premises in South Africa and in The Netherlands.
Although SolarWorks! has a library of product shots used for previous marketing campaigns, Quba shot a series of photographs to show the products as they are used in the real world.
Quba scripted, shot and edited three instructional videos to show how the products are used, installed and maintained.
Quba designed and wrote the copy for product brochures designed to cater to the local African market. The informational graphics we designed to explain how the products work are an essential element because SolarWorks! aims to make their products accessible and usable for as many people as possible.
The company brochure designed and written by Quba includes information about SolarWorks! and their products.
Quba designed and wrote A5 product flyers for distribution in retail outlets. These were also translated into Portuguese.
Although SolarWorks! had an existing website, a new website was necessary to incorporate the new logo and branding. We also added new products and created new ways to showcase the product range online.
PRODUCT PACKAGING DESIGNS
Quba designed a range of labels and artwork for existing packaging containers and point-of-sale materials.
GRAPHICS AND ICONS
During the production of the marketing materials SolarWorks! emphasised the importance of illustrating the content as far as possible. We designed different graphic elements, from simple icons to 3D visualisations of the products being used.
STICKERS AND LABELS
Stickers and labels were designed for various applications.
The SolarWorks! T-shirts are designed for use at expos and conferences.
INFOGRAPHICS AND MANUALS
Illustration and informational graphics for product user manuals.